Coach Bill Fountain

NASM Certified Fitness Professional with multiple coaching certifications. Navy veteran, lifelong lifter, former football/track athlete and state weightlifting champion, and current youth football, strength, and speed & agility coach.

I'm also just a regular guy: a husband and dad with a full-time job - fitness has to fit into real life.  I'm no fitness influencer, so if you're looking for my socials or some fancy online coaching subscription, I'm not your guy.

Over my years of coaching and training, I’ve developed tools to make tracking progress, calculating lifts, and managing macros as simple as possible.  

I created these systems to provide the exact data I need to build & adjust training and nutrition programs for myself, my son, and my athletes. No apps, no subscriptions, no bullshit—just practical tools born from real-world experience that deliver results.

Apparel Line:

My apparel is the same deal—no hype, no logos screaming for attention. Just clean, motivational pieces with designs that actually mean something to people who train hard and have a solid work ethic, consistency, and grit. I wear this stuff myself, my athletes ask for it, and now it's available for anyone who wants gear that matches the mindset.

Link to Tools & Trackers:  CBF Performance on Etsy (Coming Soon)

Link to Training Apparel:  CBF Performance on Printful (Coming Soon)

Link to Recommended Gear:  Amazon Store Link (Comning Soon)